Will Bennis

There is a common mismatch between the public mission of coworking, where location-independent solo-professionals are the target and collaboration is the value proposition, and the reality, where inexpensive, flexible, ready-made offices targeting businesses are often what is offered. Yet, very little research has explored the reality of how decision makers choose coworking spaces, what these spaces actually provide, how people are working in them and the mismatch between the three.

His training in research psychology at the University of Chicago (Ph.D., 2004) with postdoctoral fellowships at the Max Planck Institute and Northwestern University, with continuous research on these themes in the industry helps bridge this gap.If you need help with designing the ideal coworking space to your needs and goals, researching your market, or understanding the industry and where you fit, his experience in the industry for over 10 years can help.